Learning At Improving

The Business Case for Testing

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Many times, We have had great sweeping conversations about the future of a software product. Unfortunately those conversations are often behind closed doors, and are had multiple times with different groups of stakeholders attending.  What if we opened the doors and brought all the stakeholders together and left an open microphone in the room?  That question led to this conversation, and having both a business and technology perspective as we deconstruct some of the most difficult decisions for product teams.  Whether you’re a technologist, product owner, or executive this discussion will be informative and transformative to your own future conversations.
In this session we will be diving into the business case for testing. Often we view testing as a bolt on process or just additional costs. If you have ever wondered the value of effective testing, this session is for you. If you have ever tried to convince your business why testing is valuable, this session is for you!


Devlin Liles

Devlin Liles, President of Improving - Houston is a business leader with a deep technical background. His passion and expertise are around leveraging technology to solve the problems facing business. Devlin has an entrepreneurial mindset and has been a core contributor to growth and success of Improving for the past 12 years. 

Since 2007, he has been presenting and teaching classes on business practices, building company culture, software development, and deep technical topics for large and small audiences around the world, including user groups, conferences, and community events.

Devlin’s technical career gained him recognition from some of the top technology companies in the world and was awarded the prestigious Microsoft MVP Award for 6 consecutive years. The MVP award is only awarded to 3,000 technologists’ annually. In addition, he is the co-author, along with his good friend and fellow Improver Tim Rayburn of Entity Framework 4.1 Experts Cookbook

After shifting to a business centric focus, Devlin has been awarded multiple awards, including the Vistage Leadership Award, finalist for the CEO Impact award, and one of the Most Admired CEOs in Houston in 2019. His organization has won over 100 best places to work awards across North America and been #1 in Houston 4 years consecutively.

 When he is not in front of a crowd, at his company, or behind a computer Devlin is an avid soccer player and hobbyist gamer.

Claudio Lassala Headshot
Claudio Lassala

Claudio is a Technical Director at Improving. He has been developing software since the late ’90s (FoxPro, .NET, Ruby on Rails). When not building software, consulting with clients, doing presentations, delivering training, or hanging out with his family, he can probably be found either working on his music or riding his motorcycle. Check out his blog at

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