The Business Case for UX

Many times, We have had great sweeping conversations about the future of a software product. Unfortunately those conversations are often behind closed doors, and are had multiple times with different groups of stakeholders attending.  What if we opened the doors and brought all the stakeholders together and left an open microphone in the room?  That question led to this conversation, and having both a business and technology perspective as we deconstruct some of the most difficult decisions for product teams.  Whether you’re a technologist, product owner, or executive this discussion will be informative and transformative to your own future conversations. In this session we will be diving into the business case for user experience. The industry opinion on UX ranges from it being about pretty screens, to believing that it is a philosophical exploration of existance. In this session we are going to explore the nuances of UX, and why it will matter to your business. If you have ever wondered the value of user experience and design, this session is for you. If you have ever tried to convince your business why UX is needed, then this session is for you.